by Mobile Marketer | Sep 15, 2015 | Digital Marketing Blog, Mobile Marketing
This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The Programmatic Navigator is an interactive tool that provides greater...
by Mobile Marketer | Sep 3, 2015 | Digital Marketing Blog, Mobile Technology
The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot...
by Mobile Marketer | Aug 26, 2015 | Digital Marketing Blog, Healthcare
What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with...
by Mobile Marketer | Aug 17, 2015 | Digital Marketing Blog, Email Deliverability, SEO, SEM, Online Marketing
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data...
by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing
Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...
