by Mobile Marketer | Aug 12, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior,...
by Mobile Marketer | Aug 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using...
by Mobile Marketer | Aug 7, 2014 | Digital Marketing Blog, Social Media
For many years, Facebook marketing has primarily been used for building brand awareness and increasing engagement. While building brand awareness and increasing consumer engagement certainly lead to conversions, it is a challenging thing to measure. For that reason,...
by Mobile Marketer | Aug 6, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association recently announced the formation of what the organization is calling the first ever Mobile Location Data Accuracy Group. The focus of the group will be to “eliminate any confusion around mobile location data and to improve the trust...
by Mobile Marketer | Aug 5, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology
“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said...
