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New Numbers Call for Record Global Smartphone Shipments This Year

by Mobile Marketer | Sep 18, 2014 | Digital Marketing Blog

We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home,...

Engaging Female Millennials: Remember Diversity, Inspiration, Idealism

by Mobile Marketer | Sep 17, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media

Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a...

Why Digital Marketers May Want to Make Video a Higher Priority

by Mobile Marketer | Sep 16, 2014 | Digital Marketing Blog, Video Marketing

Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years....

Report: The British Brand Spam Epidemic is Out of Control

by Mobile Marketer | Sep 15, 2014 | Digital Marketing Blog, Mobile Marketing

British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re...

How to Pick the Right Social Media Platform for Your Business

by Mobile Marketer | Sep 11, 2014 | Digital Marketing Blog, Social Media

Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right”...
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