by Mobile Marketer | Jan 21, 2015 | Digital Marketing Blog, Mobile Technology
Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs...
by Mobile Marketer | Jan 20, 2015 | Digital Marketing Blog, Mobile Marketing
If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer...
by Mobile Marketer | Jan 16, 2015 | Digital Marketing Blog, Social Media
“Back in the day,” as the young folk say, YouTube was the place to go for video. Not just a place, not just one place — it was THE place. But a new day is dawning and whether YouTube will hold onto to its video laurel wreath in the future is very...
by Mobile Marketer | Jan 13, 2015 | Digital Marketing Blog, Smartphones
Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users...
by Mobile Marketer | Jan 12, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not...
