by Justin Montgomery | Nov 23, 2009 | Digital Marketing Blog
Coupons have been around forever, but their legacy certainly doesn’t mean they’ve lost their usefulness. Integrating them into other forms of marketing can do wonders for any campaign, including email. Experian recently released data relating to email...
by Justin Montgomery | Nov 19, 2009 | Digital Marketing Blog
A key innovation that’s made itself known recently in the world of digital marketing is the concept of API integration. The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier...
by Justin Montgomery | Nov 19, 2009 | Digital Marketing Blog
Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months...
by Justin Montgomery | Nov 12, 2009 | Digital Marketing Blog, Mobile Marketing
Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique...
by Justin Montgomery | Nov 11, 2009 | Digital Marketing Blog, Mobile Marketing
In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of...
