by Justin Montgomery | Jan 27, 2010 | Digital Marketing Blog
Marketers distributed some 367 billion coupons in 2009, the highest number on record since tracking began in 1988. Last year also saw the first year-over-year increase in coupon redemption since 1992, signaling a renewed interest in the medium from both sides of the...
by Justin Montgomery | Jan 19, 2010 | Digital Marketing Blog
Stepping into the realm of mobile marketing usually begins with searching out a platform provider with the right technology to get your mobile campaign off the ground quickly, efficiently and effectively. In doing so however, it’s important to remember that the...
by Justin Montgomery | Jan 18, 2010 | Digital Marketing Blog
A little known mobile channel, text-to-screen provides powerful benefits and a means to engage large groups like never before. Inducing engagement on a large scale while maintaining simplicity and extreme relevancy and targeting make text-to-screen a powerful tool...
by Justin Montgomery | Jan 12, 2010 | Digital Marketing Blog
Digital marketing by definition is a multi-channel concept, reaching consumers using the Internet, email, mobile and other interactive channels. All to often however, marketers tend to favor one channel over all others, crippling their effectiveness in the process....
by Justin Montgomery | Jan 7, 2010 | Digital Marketing Blog
When speaking of SMS, most link the medium with basic text-based communication and marketing potential, but recently we’ve seen a shift of thinking by way of utilizing SMS for other practical uses beyond its traditional means. A prime example is what we’re...
