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How To Track ROI Metrics For Social Media

by Justin Montgomery | Apr 29, 2010 | Digital Marketing Blog

As companies begin to dive into social media marketing to engage the community surrounding their brand, a primary complaint has been the lack of tools and methods to effectively track ROI metrics. While it may seem like social media ROI tracking involves an endless...

Top Auto Dealer Drives Email Marketing With mobileStorm

by Justin Montgomery | Apr 27, 2010 | Case Studies, Digital Marketing Blog

Galpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions.  In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its...

Planet Hollywood Las Vegas Boosts Revenue With mobileStorm SMS

by Justin Montgomery | Apr 26, 2010 | Case Studies, Digital Marketing Blog

Like most casinos, the Planet Hollywood Resort & Casino in Las Vegas was looking for innovative opportunities to bring new customers in and keep them gambling.  In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable, and provide...

mobileStorm Product Update: “Delete” Function Change

by Justin Montgomery | Apr 20, 2010 | mobileStorm for Marketing - Product Updates

As part of the continued evolution of our product offerings, we’re always looking for ways to enhance usability.  As such, we’ve made a small change to the “delete” function pertaining to rows of data. On all pages where a list of records is...

Mobile Coupon Usage On The Rise, Driven By Hyperlocal Growth

by Justin Montgomery | Apr 19, 2010 | Digital Marketing Blog

Mobile-based coupons, much like their traditional counterparts, will always be relevant with consumers.  As print-based coupons continue to flourish, so to does consumer interest in the mobile delivery and redemption of digital coupons. A new report from Borrell...
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