by Jared Reitzin | Jun 21, 2007 | Digital Marketing Blog, Mobile Marketing
We have decided to start an interesting series of posts on how our clients are using Stun! to build their database and drive more revenue. Our first story comes from straight out of Vegas, and it involves the number one casino in Las Vegas, MGM Mirage. Their largest...
by Jared Reitzin | May 15, 2007 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing
Channel marketing is vital to any business looking to extend its reach but can mean a lot of different things depending upon how it’s being used. In the digital marketing industry, a channel is a form of communication such as email, sms, voice, fax, rss etc.....
by Jared Reitzin | Apr 26, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS,...
by Jared Reitzin | Apr 18, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Branding is the key to a successful business. All great marketers know how to brand themselves. When you see the Golden Arches you know it’s McDonalds; when you see red and a cursive letter C, you know its coke. These companies are masters of branding. Why?...
by Jared Reitzin | Apr 11, 2007 | Digital Marketing Blog, Multi-Channel Marketing
As a marketer, you’ve probably heard the term multi-channel or multi-modal marketing. It is the process of using more than one communication channel, such as email, SMS, voice, fax, RSS, direct mail, etc. to create a more comprehensive marketing campaign....
