by Eydie Cubarrubia | Dec 18, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
I’m about to go back to my home state for Christmas. Besides seeing my preschool/kindergarten-age nephews, I also get to visit with my old college roommate! That got me thinking about how good kids have it these days: Internet hookups or Wi-Fi in every dorm...
by Eydie Cubarrubia | Dec 16, 2008 | Digital Marketing Blog, Email Marketing Tips
The myth remains that digital messaging won’t reach people older than their 30s. Smart marketers know this isn’t true. A while ago I wrote about an elderly blogger’s surprising success. Want more proof that digital messages are effective with older...
by Eydie Cubarrubia | Dec 12, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Contextual ads are placed based on an algorithm that studies the words that the user is writing or reading. It’s a great theory in practice. But it can go horribly wrong. Check out what iMedia Connection published that exemplify these kinds of disasters: (If you...
by Eydie Cubarrubia | Dec 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
The Washington Post had a cautionary tale about video marketingyesterday–and quoted none other than the marketing manager of TubeMogul, mobileStorm’s partner in video distribution. The news story was on President-elect Barack Obama’s video...
by Eydie Cubarrubia | Dec 9, 2008 | Digital Marketing Blog, General
The latest story of SMS saving lives is the most heartwrenching yet. In the Congo, Medicins Sans Frontiers (Doctors Without Borders) received a 16-year-old patient whose arm had been destroyed when he got caught in the crossfire between Congolese and rebel soldiers....
