by Eydie Cubarrubia | Jan 29, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As U.S. President Barack Obama was inaugurated this month, his promises for “change” echoed in media coverage nonstop. Mobile marketers, though, have actually seen President Obama usher in change for their industry. The former Illinois senator hit the...
by Eydie Cubarrubia | Jan 18, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs...
by Eydie Cubarrubia | Jan 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
Californians woke up to the new year with a new law that bans text messaging while driving. The Golden State isn’t the only one; according to the Governors Highway Safety Association, texting is prohibited for drivers in Alaska, California, Connecticut,...
by Eydie Cubarrubia | Jan 6, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among...
by Eydie Cubarrubia | Jan 1, 2009 | Digital Marketing Blog, General
Unlike 2009, digital marketing is no longer in its infancy. We all hope to keep providing you readers food for thought on the industry all through the coming year! -Eydie Cubarrubia, Marketing Communications Manager, mobileStorm “I’d rather you text...
