by Eydie Cubarrubia | Apr 14, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
We\’re no closer to reconciling concerns about the use of online behavior data. Indeed, several things happened over the past week proving that marketers, controllers of Internet information, and consumers aren\’t likely to agree any time soon on the use...
by Eydie Cubarrubia | Apr 10, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When you gotta go, you gotta text. In order to combat vandalism in public bathrooms, Finland – the mobile-savviest country in the world – is turning to SMS. According to Helsingin Sanomat, Finland\’s largest newspaper, the Road Administration there...
by Eydie Cubarrubia | Apr 9, 2008 | Digital Marketing Blog, General, Video Marketing
Be prepared to get schooled in the ways of the digital marketing industry The second episode of Outside The Inbox: Video Edition is now up and running: /videos/Outside-the-Inbox-Video-Edition-Episode-2-v119. This week, mobileStorm CEO Jared Reitzin talks about women...
by Eydie Cubarrubia | Apr 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing
Can we look forward to East-West battles fought in cyberspace? Never mind MySpace and Facebook. Some major mainstream acts are creating their own social networks – in what is actually a savvy way to better control their digital marketing. At first, I kind of...
by Eydie Cubarrubia | Apr 3, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I\’ve written a bit about U.S. presidential hopefuls using digital marketing to promote their campaigns. Barack Obama especially has made smart use of mobile and SMS messaging, while Republicans and Democrats alike send out email updates and newsletters. But...
