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Dedicated Platforms Vs. Free Social Sites-What Marketers Need To Know

by Eydie Cubarrubia | Jun 3, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

The other day, a friend of mine had problems with one of his MySpace photos being taken down, despite the fact that it was not sexual, graphically violent, or otherwise offensive. Furthermore, he could not get an answer from MySpace as to why the pix was nixed. This...

One Consumer’s Email Ennui

by Eydie Cubarrubia | May 29, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips

My personal email account has 197 unread messages in the inbox. Some are political in nature, not surprising during an election year and considering that political messages are exempt from CAN-SPAM. But the real problem? Email messaging campaigns gone amuck. It...

DiGiorno’s Marketing: So Tasty!

by Eydie Cubarrubia | May 21, 2008 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Multi-Channel Marketing

I once went on a \”first date\” with a weird guy that was planned at a trendy restaurant – and then when we met up, he kept raving about the wonderful cheap Thai food he\’d had just before arriving. Uh, I thought the point of having a date at...

MySpace Indictments: Messaging Abuse Won’t Be Tolerated

by Eydie Cubarrubia | May 16, 2008 | Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance

Yesterday, a federal grand jury indicted a woman who allegedly caused the death of teenager Megan Meier by harassing her on MySpace. Now, I want to make clear that the girl\’s death is no frivolous matter, and that I myself was horrified when I first heard the...

Text-To-Narc

by Eydie Cubarrubia | May 15, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Law enforcement agencies should do everything they can to entice the average citizen\’s cooperation in fighting crime. In this respect, they\’re following the lead of savvy marketers – by using proactive SMS campaigns. A recent story from the San...
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