by Justin Montgomery | May 5, 2010 | Digital Marketing Blog, Speakers Corner
The following is a guest post from M.H. (Mac) McIntosh, a business-to-business lead generation and marketing consultant who specializes in helping companies create demand, generate leads, and close more sales using the latest B2B marketing strategies, tactics,...
by Mobile Marketer | May 4, 2010 | Digital Marketing Blog
Apple\’s foray into mobile marketing is poised to exert a profound influence on the advertising budgets of some of the world’s largest companies. It’s a scenario that portrays Apple as the catalyst for major advertising budgets finally allotting...
by Justin Montgomery | Apr 29, 2010 | Digital Marketing Blog
As companies begin to dive into social media marketing to engage the community surrounding their brand, a primary complaint has been the lack of tools and methods to effectively track ROI metrics. While it may seem like social media ROI tracking involves an endless...
by Mobile Marketer | Apr 28, 2010 | Digital Marketing Blog
While it’s no secret that smartphones play a vital role across the contemporary digital advertising landscape, a new report from Millennial Media reveals that smartphones now account for nearly half of mobile ad impressions in the United States today. Millennial...
by Mobile Marketer | Apr 27, 2010 | Digital Marketing Blog
The Mobile Marketing Association (MMA), the global non-profit trade association aimed at cultivating mobile marketing and its tools of the trade, has released a revised edition of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content...
by Justin Montgomery | Apr 27, 2010 | Case Studies, Digital Marketing Blog
Galpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions. In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its...
by admin | Apr 26, 2010 | Digital Marketing Blog
You Follow Me? As a marketer and someone that tweets daily, I have completely adopted a conviction that Twitter is the most valuable piece of social media for companies that rely on offer-based marketing to entice customers to patron, especially when combined with...
by Justin Montgomery | Apr 26, 2010 | Case Studies, Digital Marketing Blog
Like most casinos, the Planet Hollywood Resort & Casino in Las Vegas was looking for innovative opportunities to bring new customers in and keep them gambling. In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable, and provide...
