by Mobile Marketer | May 19, 2010 | Digital Marketing Blog
It’s a safe assumption that never before in the history of cell phones have mobile users been more comfortable with using their handsets as a veritable retail assistant. An recent online survey conducted by the Mobile Marketing Association asked 1,000 people how...
by Mobile Marketer | May 18, 2010 | Digital Marketing Blog
According to Gartner, Inc., worldwide mobile gaming end-user revenue is predicted to surpass $5.6 billion in 2010. That represents a staggering 20% increase from 2009 revenue of $4.7 billion. Explaining why more and more mobile games and applications are sporting...
by Justin Montgomery | May 18, 2010 | Digital Marketing Blog
Brands and consumers alike are flocking to mobile applications in droves, making it the latest buzz word in the mobile marketing ecosystem at the moment. While having a mobile app strategy will no doubt further the reach of any brand, it’s important to remember...
by Mobile Marketer | May 17, 2010 | Digital Marketing Blog
The Mobile Marketing Association knows a thing or two about mobile marketing. And now the MMA wants others to know more too – particularly, consumer agencies, brands and retailers delving into mobile marketing. The Mobile Marketing Association is calling the...
by Justin Montgomery | May 13, 2010 | Digital Marketing Blog
It’s no secret that mobile apps are big business these days, for good reason. Consumers respond very well to mobile apps, and in particular, the integrated mobile advertising that’s proving to be one of the most effective mobile forms in terms of...
by Justin Montgomery | May 10, 2010 | Digital Marketing Blog
With the evolution of social media, the concepts therein have become a powerful tool for brands to bolster audience engagement, foster on-going dialog with those who matter most and keep one’s brand perpetually on the mind of customers and prospects. A new...
by Mobile Marketer | May 5, 2010 | Digital Marketing Blog
Mobile search engines remain baffling entities to many advertisers and mobile marketers eager to harness the emergent power of mobile search. Unlike the traditional web, mobile search engines – to a degree – represent a different animal; a collective body...
by Justin Montgomery | May 5, 2010 | Digital Marketing Blog
As a marketer, you\’ve likely grown accustomed to reaching your target audience through one familiar channel, but in today\’s digital marketing landscape, a multichannel approach can take your campaigns to a whole new level, opening up new possibilities...
