by Steve Yeck | Apr 6, 2010 | Digital Marketing Blog
If you’ve found yourself wondering why it appears that everyone seems to have their own mobile app these days, it’s because you’re practically right. And anyone who hasn’t already claimed their own dedicated chunk of the mobile app space is...
by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
The following is from Jonathan Schreiber, member, mobileStorm’s Board of Directors Our communication world is evolving faster than ever before in human history. As new pathways become available to us, it is increasingly important to choose the appropriate...
by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
In creating messaging campaigns, concise optimization in terms of content, layout, timing and other aspects play a vital role in making sure your underlying message remains relevant and impactful to your target audience. Leaving any element to chance may sacrifice the...
by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
The first step in developing an effective messaging campaign is to decide what message pathways would best help you meet the objectives of the campaign. As message fees drop and the population continues to move towards mobile devices as their primary source of...
by Steve Yeck | Apr 1, 2010 | Press
Marwan Soghaier, Marketing and Product Executive, joins mobileStorm to escalate its position as a digital marketing performance expert. Los Angeles, April 1, 2010 – mobileStorm (www.mobilestorm.com), recently celebrating 10 years of mobile and email marketing services...
by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
A number of sales reps have come to me lately and asked how they win a deal when the prospect tells them, \”I don\’t need to do SMS marketing because I am doing Twitter, and it has an SMS component to it.\” Twitter is an important communication...
by Steve Yeck | Mar 31, 2010 | Digital Marketing Blog
There’s more to a successful marketing campaign than the quality text, images, videos, or other digital components that garnish your effort. Ultimately, a successful mobile marketing campaign depends on how effectively it reaches targeted consumers....
by Steve Yeck | Mar 30, 2010 | Digital Marketing Blog
Even before the iPad was officially unveiled, rumors of a forthcoming tablet computer from Apple invoked a feeling of imminent change in the mobile marketing community. Incredibly, however, between its January 27th unveiling and its April 3rd consumer rollout, the...
