Marwan Soghaier, Marketing and Product Executive, joins mobileStorm to escalate its position as a digital marketing performance expert.
Los Angeles, April 1, 2010 – mobileStorm (www.mobilestorm.com), recently celebrating 10 years of mobile and email marketing services and technology pioneering, today announced that Marwan Soghaier has joined the firm to lead the charge on marketing and product expansion. This comes just as mobileStorm has affirmed its position as a leader in email and SMS marketing performance for both new and experienced digital marketers, announcing major client wins.
Prior to taking his post as VP of Marketing and Product at mobileStorm, Marwan worked closely with Founder and CEO, Jared Reitzin, to launch a new brand image, corporate site, and the recently announced Go and Pro product lines–targeting both SMBs and more demanding national brands.
Mr. Soghaier has over 18 years of experience in Marketing and Product Development. He started his career out of college as an account executive with the St. Paul Companies, offering risk management information systems and insurance services to large international energy and marine conglomerates. In the late Ã¢â‚¬Ëœ90s, he jumped the fence and dedicated his career to working primarily in the mobile sector, leading product marketing efforts for wireless start-ups and MVNOs representing over $500 million in venture capital. He has worked directly with AT&T, Verizon Wireless, AMP\’D MOBILE, Motorola, and Qualcomm, to name a few. More recently, he led Product Marketing and Brand Development at the Rubicon Project, now a thriving LA-based online advertising pioneer.
Today, Marwan\’s focus is to position mobileStorm at the head of the \”SaaS pack,\” using a \”half human, half machine\” expert methodology to offer businesses a metrics-driven approach to digital marketing. \”The entire world is going mobile. More and more people expect to be messaged through their mobile phones, but they won\’t accept the same wave of junk that followed with email. It poses both an opportunity and a huge challenge to deliver personalized and relevant messaging,\” said Mr. Reitzin. \”Today\’s marketing expert has to be a guru in the \”Five Ws\” of messaging (Who, What, When, Where, and Why) to stay alive and get valuable interaction and trust from his audience. We will bring the \”Five Ws\” to the forefront of expert campaigning for our clients through both our products and services as we evolve as a digital marketing expert.\”
Based in Los Angeles, with more than 10 years of digital marketing experience, mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, Cesar Millan, New Balance, Kaiser Permanente and NASCAR. mobileStorm is at the forefront of the digital marketing revolution. As a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services, mobileStorm has created the most complete digital marketing solution available while providing expert advice, personalized service, and marketing technology that drives ROI and revenue lift for mobileStorm\’s customers.
Find out more by visiting www.mobilestorm.com