by Justin Montgomery | Aug 24, 2010 | Digital Marketing Blog
As the mobile app frenzy continues, operators around the world are still trying to effectively capitalize on the craze. New research from Research2Guidance indicate the worldwide market for mobile apps reached $1.7 billion in 2009, and during the first six months of...
by Justin Montgomery | Aug 23, 2010 | Digital Marketing Blog
Location is a central element of mobile marketing these days, with nearly every LBS provider trying to figure out the best way to leverage location-relevant mobile ads wrapped around valuable mobile services. A new survey and report out by JiWire aims to shed some...
by Justin Montgomery | Aug 20, 2010 | Digital Marketing Blog
The sixth annual MMA Global Mobile Marketing Awards are upon us, and the association announced recently a one week extension to nominate exceptional campaigns, companies and people leading innovation in the mobile marketing industry. The previous deadline for...
by Justin Montgomery | Aug 19, 2010 | Digital Marketing Blog
In a mobile ecosystem where marketers are always scrambling to leverage the latest and greatest concepts, it’s easy to forget that SMS has always been, and will always remain, the backbone of the mobile marketing industry. While the mobile Web, mobile apps and...
by Justin Montgomery | Aug 18, 2010 | Digital Marketing Blog
Parents dig mobile ads. That’s according to a new mobile marketing survey from Harris Interactive. As covered by the New York Times, the report shows that the demographic group “most interested in receiving mobile advertising is mobile owners with...
by Mobile Marketer | Aug 17, 2010 | Digital Marketing Blog
Yellow Pages and comScore have released a study revealing double digit growth in local mobile usage – a development that is “unlocking access to younger, wealthier, on-the-go consumers.” Confirming our suspicions (and the findings of similar studies...
by Justin Montgomery | Aug 17, 2010 | Digital Marketing Blog
While many marketers focus on one channel or another, it’s becoming increasingly clear that a multi-channel approach is superior in today’s digital marketing landscape. Such is the message of a new survey published by eROI which looked at the effect...
by Justin Montgomery | Aug 12, 2010 | Digital Marketing Blog
Mobile marketers may all be playing on the same field, but all are not playing on the same team. In this scenario, the teams are the biggest and baddest smartphone operating systems in existence: Google’s Android, Apple’s iOS, and Research In...
