by Steve Yeck | Jun 4, 2010 | Digital Marketing Blog
When you build a solid mobile audience, you lay the foundation for a successful future with mobile marketing, but where do you start? A mobile audience is inherently different, both in how they receive your message and how they respond. As a marketer, you must...
by Steve Yeck | Jun 4, 2010 | Digital Marketing Blog
Instead of asking \”why\” mobile marketing, the question now should be \”why not\” mobile marketing. As the mobile ecosystem continues to evolve, so too does a marketing channel that surpasses all others in terms of personal connection with...
by Steve Yeck | Jun 4, 2010 | Digital Marketing Blog
When it comes to what you can do with mobile, the options available as a marketer are substantial. SMS, mobile apps, the mobile Web, and the bevy of other options available to marketers each provide their own sets of strengths and weaknesses. Though other trends are...
by Steve Yeck | Jun 4, 2010 | Digital Marketing Blog
An aspect to mobile marketing that\’s occasionally overlooked is timing. The old adage of \”timing is everything\” rings very true in terms of when you send your marketing messages and how often. More often than not, your timing can even make or...
by Steve Yeck | Jun 4, 2010 | Digital Marketing Blog, Speakers Corner
The following is a guest post from Forrest Knighton, Senior Director of Account Mgmt and support for mobileStorm. Wouldn\’t it be cool to have a half human car? You know, it could sense what kind of mood you\’re in as soon as you got in and fastened your...
by Steve Yeck | Jun 2, 2010 | Digital Marketing Blog
In continuing our series that profiles mobileStorm employees that go well above and beyond their call of duty, today we take a closer look at a Client Satisfaction Rep who — when told support staff would be given a half-day off — responded with; “I...
by Steve Yeck | Jun 2, 2010 | Digital Marketing Blog
In what could very well amount to his practice routine ahead of the June 7th keynote address at WWDC where Apple CEO Steve Jobs is expected to introduce the 4th generation iPhone, Jobs took the stage June 1st at D8 and talked openly with “All Things...
by Steve Yeck | Jun 1, 2010 | Digital Marketing Blog
A recent study on U.S.-based mobile developers reveals that 53% of developers surveyed for the report build applications for the Apple iPhone OS. Conducted by iGR, a market strategy consultancy that primarily concentrates on the mobile industry, the study asked...
