by Steve Yeck | Jun 29, 2010 | Digital Marketing Blog
A mobile marketing campaign will only prove as successful as the strategy, effort, and financing behind it. It’s a lesson many online retailers have learned. And, as a result, new findings from Forrester Research, Inc. indicate that approximately three-quarters...
by Steve Yeck | Jun 28, 2010 | Digital Marketing Blog
According to the findings of Acquity Group’s second annual mobile commerce audit, mobile web retailers are sorely under-utilizing the potential of the mobile web in their commercial endeavors. As it turns out, a scare 12% of the top 500 internet retailers...
by Steve Yeck | Jun 23, 2010 | Digital Marketing Blog
An email marketing survey published recently upholds the notion that integrating social media sharing options in email campaigns can boost click-through significantly, reaffirming the importance of combining social media with email marketing. The survey analyzed over...
by Steve Yeck | Jun 22, 2010 | Digital Marketing Blog
Mobile marketing may soon find a home on devices larger than the mobile gadgets we’re used to. Much larger. In fact, the state of California could soon become the first state in the union to sanction the mixing of advertising with a resident’s vehicle....
by Steve Yeck | Jun 21, 2010 | Digital Marketing Blog
Recently, the Mobile Marketing Association (MMA) and Lightspeed Research revealed the findings of the latest UK, French and German Mobile Consumer Briefing reports on Mobile Commerce. Not surprisingly, an increasing number of Europeans are now engaging in some form of...
by Steve Yeck | Jun 21, 2010 | Digital Marketing Blog
In a very simple but effective approach, Men’s Wearhouse has devised a strategy to keep in touch with subscribers that opt-out of its email newsletter through social media engagement, proving once again that thinking outside the box can have long-lasting...
by Steve Yeck | Jun 17, 2010 | Digital Marketing Blog
Illustrating yet again that it’s young blood driving the growth of mobile in no shortage of key aspects, the Mobile Marketing Association (MMA) and Lightspeed Research are dishing on the findings of the latest UK, French and German Mobile Consumer Briefing...
by Steve Yeck | Jun 15, 2010 | Digital Marketing Blog
While news and entertainment apps continue to dominate market share in download volume, don’t be fooled by the real money makers in mobile. As it turns out, productivity applications for smartphones are the real and consistent goldmines. According to recent...
