by Steve Yeck | Sep 13, 2010 | Digital Marketing Blog
It’s been reported that T-Mobile will raise its SMS rates beginning on October 1st, representing what could become a slippery slope if other carriers decide to follow suit. The change would increase the charge for standard-rate messages – both...
by Steve Yeck | Sep 10, 2010 | Digital Marketing Blog
Progress is being made in the fight to persuade the FCC to take a closer look at the wireless telecom industry. While most of the debate has centered on “wired” networks, the FCC is now taking a hard look at applying open Internet principles to the wireless mobile...
by Steve Yeck | Sep 10, 2010 | Digital Marketing Blog
Progress is being made in the fight to persuade the FCC to take a closer look at the wireless telecom industry. While most of the debate has centered on \”wired\” networks, the FCC is now taking a hard look at applying open Internet principles to the...
by Steve Yeck | Sep 9, 2010 | Digital Marketing Blog
Consumer demand for mobile commerce is more than apparent these days, but a new survey suggests consumers are even willing to use their mobile devices to pay for big-ticket items beyond the “micro-payments” we’re seeing today. The survey comes as...
by Steve Yeck | Sep 9, 2010 | Digital Marketing Blog
Mobile marketers may soon have more tablets to target with their mobile marketing campaigns than ever thought possible so soon. Maynard Um with UBS Investment Research released one of his much-anticipated investor notes this week in which he prognosticated that Apple...
by Steve Yeck | Sep 8, 2010 | Digital Marketing Blog
In a new report issued by PricewaterhouseCoopers, a survey of 2,000 consumers and 1,000 physicians were asked about the idea of remote and mobile heathcare services and devices. Of those surveyed, 41% of patients said they would prefer to have more of their care...
by Steve Yeck | Sep 7, 2010 | Digital Marketing Blog
Macworld Mobile is in the making. Billed as a first-of-its kind event to be held next February 14-17 in Barcelona, Spain during the Mobile World Congress, the mobile-themed event will be squarely centered on all things mobile. But given the Apple slant of the event,...
by Steve Yeck | Sep 7, 2010 | Digital Marketing Blog
Mobile coupons are an extremely effective marketing tactic, as brands are continuing to discover. The reported results of two recent campaigns prove that the method is not only highly successful when executed properly, but also does wonders in building an opt-in...
