by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
by Mobile Marketer | Jan 30, 2014 | Digital Marketing Blog, Mobile Technology, resources
One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized...
by Mobile Marketer | Jan 29, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News, Mobile Marketing
If there were any doubts before, the time to dispatch them is now. Consumers the world over are using their mobile devices to check and respond to email in numbers previously unimaginable. Today, nearly two-thirds (65%) of marketing emails are opened on mobile...
by Mobile Marketer | Jan 28, 2014 | Casino Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News, Email Marketing Tips
Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed...
by Mobile Marketer | Jan 27, 2014 | Digital Marketing Blog, Mobile Marketing, News, Video Marketing
The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but...
by Mobile Marketer | Jan 23, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Social media may be hot, but for digital marketers, email remains the gold standard. And that’s not poised to change any time soon. According to the findings of a new survey highlighted this week by Digital Trends, email (especially email optimized for the...
by Mobile Marketer | Jan 21, 2014 | Press
mobileStorm (http://mobilestorm.com/), a 15-year veteran provider of mobile and email marketing services and technology, announced today that it has published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise...
by Mobile Marketer | Jan 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Considering that they have only been in the mainstream for a relatively short period of time, apps are already proving indispensable to businesses. From providing time-sensitive information to customers, to subtly cultivating brand loyalty straight from the small...
