by Mobile Marketer | May 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Nielsen recently announced that nearly 40% of online ads aren’t doing their job and hitting their target audience. Also recently announced was the fact that the United Kingdom is going to increase their spending on advertising to £300 million, a 22% increase, mostly...
by Mobile Marketer | May 22, 2014 | Digital Marketing Blog, Social Media
BIA/Kelsey estimates in a new report that total U.S. social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014,...
by Mobile Marketer | May 21, 2014 | Digital Marketing Blog, Mobile Technology
Even though demand for them has been falling a bit as of late, recent research shows that tablet computers are actually being used more and more in concert with other activities like watching TV, and that it’s not just teens and young adults who are using them all day...
by Mobile Marketer | May 20, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
If you’ve gotten your news online from a digital news source in the last year you’re definitely not alone. New comScore data shows that, since April of 2013, the amount of people engaging with news content offered by digital news media sources has increased nearly 20%...
by Mobile Marketer | May 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Brands might want to pull a Sally Field, jump up onto a desk, and holler, “They like us! They really like us!” It appears to be true. Customers are grooving on the blogs of their favorite brands. According to a recent survey, fielded by TNS and developed...
by Mobile Marketer | May 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Most companies have a customer service department that tracks consumer feedback in a detailed manner. When speaking of phone calls, emails, and snail mail, most companies experience a higher volume of negative feedback than positive. In terms of negative feedback, it...
by Mobile Marketer | May 14, 2014 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
Analysts are predicting that, by 2018, spending on Real Time Bidding (RTB) will increase nearly three-fold to $12 billion, from just over $4.8 billion this year. A new report released earlier this month also shows that, in the RTB spending arena, the entertainment...
by Mobile Marketer | May 13, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing, resources
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced...
