by Mobile Marketer | Oct 1, 2014 | Digital Marketing Blog, Mobile Marketing
On Tuesday, during opening remarks at its annual SM2 Innovation Summit, the Mobile Marketing Association released a report that suggests worldwide mobile ad spend could reach $220 billion worldwide ($70 billion in the US alone). According to the report, the size and...
by Mobile Marketer | Sep 30, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Where is local media in the U.S. going to make its money? With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report. “U.S. Local Media Forecast 2015”...
by Mobile Marketer | Sep 29, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Is Google losing ground? That appears to be the logical conclusion in response to freshly published mobile search data. When it comes to mobile search , Google’s market share has dropped to 83.26 percent. Not surprisingly, both Bing and Yahoo continue to make...
by Mobile Marketer | Sep 25, 2014 | Digital Marketing Blog, Mobile Marketing
The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology...
by Mobile Marketer | Sep 24, 2014 | Digital Marketing Blog, Social Media
While North America still accounts for the majority of social media ad spending worldwide at over 43% in 2013, Asia-Pacific has captured just over 28%, and will continue to close the gap faster than other markets over the next 2 years. In fact, by 2016 it is estimated...
by Mobile Marketer | Sep 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding...
by Mobile Marketer | Sep 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of...
by Mobile Marketer | Sep 18, 2014 | Digital Marketing Blog
We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home,...
