by Mobile Marketer | Feb 16, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results...
by Mobile Marketer | Feb 13, 2015 | Digital Marketing Blog, Healthcare
Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared...
by Mobile Marketer | Feb 10, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the...
by Mobile Marketer | Feb 4, 2015 | Digital Marketing Blog, Mobile Marketing
The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015...
by Mobile Marketer | Feb 2, 2015 | Digital Marketing Blog, Mobile Advertising
According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The...
by Mobile Marketer | Jan 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy...
by Mobile Marketer | Jan 27, 2015 | Digital Marketing Blog, Mobile Marketing
Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a...
by Mobile Marketer | Jan 22, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015....
