by Mobile Marketer | Feb 10, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the...
by Mobile Marketer | Feb 4, 2015 | Digital Marketing Blog, Mobile Marketing
The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015...
by Mobile Marketer | Feb 2, 2015 | Digital Marketing Blog, Mobile Advertising
According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The...
by Mobile Marketer | Jan 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy...
by Mobile Marketer | Jan 27, 2015 | Digital Marketing Blog, Mobile Marketing
Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a...
by Mobile Marketer | Jan 22, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015....
by Mobile Marketer | Jan 21, 2015 | Digital Marketing Blog, Mobile Technology
Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs...
by Mobile Marketer | Jan 20, 2015 | Digital Marketing Blog, Mobile Marketing
If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer...
