by Mobile Marketer | Mar 16, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms...
by Mobile Marketer | Mar 11, 2015 | Digital Marketing Blog, Mobile Technology, Video Marketing
In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest...
by Mobile Marketer | Mar 9, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
A recent Twitter survey conducted by Kantar Worldpanel ComTech, a global research expert in the telecoms field, unearthed some interesting observations. Kantar queried consumers in the U.S. and Great Britain about mobile use, tablet purchases, and more. What did the...
by Mobile Marketer | Mar 4, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
iOS is fast becoming a major contender to the global mobile crown in terms of device shipments and mobile OS proliferation. New data from Gartner published just yesterday indicates that worldwide sales of smartphones to end users had a record fourth quarter of 2014...
by Mobile Marketer | Mar 2, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile is grabbing a bigger share of everything these days — including searches. News just out from research firm Merkle I RKG shows that mobile upped its share of paid search clicks 6 percent in North America between Q4 2013 and Q4 2014. That’s a boost...
by Mobile Marketer | Feb 25, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile....
by Mobile Marketer | Feb 23, 2015 | Healthcare, Mobile Technology, Smartphones
What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will...
by Mobile Marketer | Feb 18, 2015 | Digital Marketing Blog, Mobile Marketing
Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty...
