mobileStorm (http://mobilestorm.com/), a 15-year veteran provider of mobile and email marketing services and technology, announced today that it has published its newest whitepaper.

For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.

From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.

“With text messaging well established as a mainstream communication tool for modern mobile consumers, SMS marketing has become a critically important marketing component for an endlessly wide array of industries,” says mobileStorm CEO and whitepaper author Jared Reitzin. “Indeed, savvy marketers realize that SMS marketing is not just vital to survive in the future; it’s a terrific way to promote and earn today.”

This report is available at no charge by visiting http://mobilestorm.com/resources/digital-marketing-white-papers/whitepapers/when-to-go-dedicated/

About mobileStorm

Based in Los Angeles, with more than a decade of email and mobile messaging, mobileStorm has successfully delivered more than three billion messages on behalf of thousands of premier customers such as Overstock.com, NASCAR, American Idol, and Kaiser Permanente. mobileStorm is at the forefront of the digital marketing revolution, providing a turnkey SaaS email and mobile messaging platform. mobileStorm has created the most complete solution available while providing expert advice, legendary customer service, and marketing technology that drives ROI and revenue lift for mobileStorm’s customers.