Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013.
Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data volume attributable to video ads. Not surprisingly, such growth will be driven, in part, by such dynamics as auto-play for video ads, as introduced by Facebook in December 2013.
On Thursday, Citrix shared the following infographic highlighting key insights gleaned from their newest report.
