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New Report Shows Growing Reach, Impact of Mobile Ads

New Report Shows Growing Reach, Impact of Mobile Ads

by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...
Most Companies Dropping The Ball on Social Media Engagement

Most Companies Dropping The Ball on Social Media Engagement

by Mobile Marketer | Feb 18, 2014 | Digital Marketing Blog, Social Media

Social media has become one of the best ways for companies to connect with their growing customer base, but according to the most recent data from Sprout Social, a majority of customers say they are not getting as much attention from companies as they expect. In other...

Mobile Over Marketing, Twitter Becoming a Top Source for Corporate News and Data

by Mobile Marketer | Feb 17, 2014 | Digital Marketing Blog, Social Media

As it turns out, companies can now do much more with Twitter than just promote their products and services to the masses. In 2013, the SEC formally acknowledged that companies are allowed to communicate news through their Twitter feeds, as long as their investors are...
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