Social Media Pushes Digital Video to Record Growth and $7.7 Billion in Ad Revenue

by Mobile Marketer | Jan 16, 2015 | Digital Marketing Blog, Social Media

“Back in the day,” as the young folk say, YouTube was the place to go for video. Not just a place, not just one place — it was THE place. But a new day is dawning and whether YouTube will hold onto to its video laurel wreath in the future is very...

Social Media for Customer Service? Only 3 Percent of Consumers Think That Works

by Mobile Marketer | Dec 4, 2014 | Digital Marketing Blog, Social Media

Social media means many things to many people, but one thing it doesn’t suggest is a happy customer service experience. Only 5 percent of respondents said they wanted to use social networks for even simple inquiries and even fewer (3 percent) thought it would...

Cyber Monday Could Be Huge Next Week

by Mobile Marketer | Nov 26, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in...

What’s Better than Being Loved? This Holiday Season, It’s ROI Via Social Media

by Mobile Marketer | Nov 25, 2014 | Digital Marketing Blog, Social Media

They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season,...

Jingle Bells, Social Media Sells: Holiday 2014 Infographic

by Mobile Marketer | Nov 20, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Social Media

In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and...

How to Take Advantage of Digital Marketing in 2015

by Mobile Marketer | Nov 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and,...