by Mobile Marketer | Sep 10, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report...
by Mobile Marketer | Sep 9, 2014 | Digital Marketing Blog, Smartphones
It’s a milestone achievement for smartphone market penetration in the United States. The latest data from comScore confirms that 173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July....
by Mobile Marketer | Sep 3, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology, Smartphones, SMS
The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their...
by Mobile Marketer | Aug 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent...
by Mobile Marketer | Jul 23, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even...
by Mobile Marketer | Jul 8, 2014 | Digital Marketing Blog, Smartphones
According to the findings of an eye-opening new survey of CMOs, it’s evident that a great many marketing minds are still reluctant to embrace the inevitable – the steady transition to all things digital in the realm of marketing and operating their...
