Spending on Mobile Technologies to Reach $1.2 Trillion by 2019, According to IDC

by Mobile Marketer | Oct 19, 2015 | Digital Marketing Blog, Smartphones

A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study –Empowering the Workforce for Business...

IDC: 337.2 Million Smartphones Shipped worldwide Last Quarter

by Mobile Marketer | Jul 27, 2015 | Digital Marketing Blog, Smartphones

New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the...

Say It Ain’t So! Millennials Admit to Digital Overload, Most Likely to Cut Off Brands

by Mobile Marketer | Jun 22, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven...

U.S. Smartphone Penetration Tops 77%

by Mobile Marketer | May 13, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones

comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with...

Worried About Surviving Google’s ‘Mobilegeddon?’ You Had Plenty of Time to Prepare!

by Jared Reitzin | Apr 23, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Smartphones

Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started...

U.S. Smartphone Penetration Hits New All Time High

by Mobile Marketer | Apr 14, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones

New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent...