In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click… Read More

A recent Twitter survey conducted by Kantar Worldpanel ComTech, a global research expert in the telecoms field, unearthed some interesting observations. Kantar queried consumers in the U.S. and Great Britain about mobile use, tablet purchases, and more. What did the company discover? “We know that tablet sales are stagnant and that 79 percent of American (respondents) without… Read More

iOS is fast becoming a major contender to the global mobile crown in terms of device shipments and mobile OS proliferation. New data from Gartner published just yesterday indicates that worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to… Read More

Mobile is grabbing a bigger share of everything these days — including searches. News just out from research firm Merkle I RKG shows that mobile upped its share of paid search clicks 6 percent in North America between Q4 2013 and Q4 2014. That’s a boost from a third of searches to almost 40 percent. The increase,… Read More

What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will be the driving force behind the continent’s accelerating internet adoption. “Based on data from two of Opera’s core businesses,… Read More

Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users between the ages of 16-64 admit to personally owning one. But smartphone ownership doesn’t trail too far behind…. Read More

For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not surprisingly, a significant share of this base — one-third — resides in Brazil…. Read More

How are consumers shopping today? While retailers are struggling to provide a “unified shopping experience,” shoppers are handling things pretty well for themselves. “Consumers don’t think about online or offline—they’re shopping,” according to a new eMarketer report, “Omnichannel Trends 2015: Mobile Is the New Retail Hub.” True, the overwhelming majority of retail purchases are executed in stores,… Read More

 
 

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