by Mobile Marketer | Jul 15, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global...
by Mobile Marketer | Jul 10, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Who’s the advertising giant in the UK market? According to data shared this week by eMarketer, Google will remain the UK’s top ranked digital ad publisher by a wide margin. The Internet search behemoth is expected to take in roughly 40 percent of the UK digital...
by Mobile Marketer | Jul 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
What mobile advertisers love is the ability to target smartphone users with ads. Unfortunately, what mobile users hate is advertisers’ ability to target them with ads. It feels like an invasion to many mobile users, according to new data discussed in an...
by Mobile Marketer | Jun 26, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Smartphones
BrightEdge, a leading global Enterprise SEO platform, tracks billions of keywords and pieces of content for a variety of clients, including about 30 percent of Fortune 100 companies. When it researches, people listen. And they’ll listen to the company’s...
by Mobile Marketer | Jun 24, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Are marketing professionals prepared for the digital future? Because frankly — it’s here. In fact, we’d go so far as to say, “If it’s not going digital, it didn’t happen.” Marketing honchos are going to be losing ground if...
by Mobile Marketer | Jun 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
It’s enough to making marketers lose sleep. The pace of the advertising and marketing world — an around the clock, global, fast-paced daily sprint — has creative professionals on edge. That edge may be the edge of the bed, head in hands, unable to...
