The Appetite for Consumer Data Continues to Increase Among Marketers and Brands

by Mobile Marketer | Aug 12, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior,...

Encryption Is No Fiction: Google Says Website Security Will Soon Affect Search Rankings

by Mobile Marketer | Aug 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Been dragging your feet on security measures for your website? Now may be the time to get serious about security. In a recent announcement at its own site (a much-discussed post that now boasts more than a thousand reader comments), Google revealed it will begin using...

Creating Content Now a Must for Brands

by Mobile Marketer | Jul 28, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is...

Data-Driven Marketing: Spending Still Climbing

by Mobile Marketer | Jul 24, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending...

Adobe: U.S. Spending on Search Ads is Up

by Mobile Marketer | Jul 22, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost...

The Challenge: How to Adapt Advertising in an Increasingly Fragmented World

by Mobile Marketer | Jul 21, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, SEO, SEM, Online Marketing, Social Media

For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged...