by Mobile Marketer | Oct 16, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I...
by Mobile Marketer | Oct 13, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over...
by Mobile Marketer | Oct 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
“Click baiting” is a term used to describe creative online headlines, or email titles designed to entice online or mobile readers to “click” to learn more. While click baiting was initially born to increase the success of legitimate online advertising, online scammers...
by Mobile Marketer | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
by Mobile Marketer | Oct 6, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Where do advertisers put their money these days? As it turns out, advertisers are loco for local. “Local advertisers are spending plenty on digital advertising campaigns, yet it’s only a fraction of what they spend on digital marketing services, which includes...
by Mobile Marketer | Sep 30, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Where is local media in the U.S. going to make its money? With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report. “U.S. Local Media Forecast 2015”...
