by Eydie Cubarrubia | Feb 19, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named site. Instead of leveraging their unique strengths–the way I...
by Mobile Marketer | Feb 16, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
This post continues my series on local search marketing strategies. First, let\’s revisit the importance of one\’s business name. Here\’s a hint: Your location might have some alternative names, like an abbreviation or nickname. You might want to use...
by Mobile Marketer | Feb 10, 2009 | Advanced Digital Marketing, SEO, SEM, Online Marketing
My previous blog post introduced a new series about local search marketing. Today we\’ll dig right in! Let\’s start with your business name. Does it say where you are located? If you operate nationwide or worldwide, it\’s not important, but what if...
by Mobile Marketer | Feb 3, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
The search world is getting increasingly more personalized, with user behavior targeting becoming a heavier factor in online marketing, with Google\’s universal search, and with other trends. Thus I\’m starting a series on local search marketing. This...
by Mobile Marketer | Jan 26, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write lots of articles on search engine optimization, Internet marketing,...
by Mobile Marketer | Jan 26, 2009 | Digital Marketing Blog, SEO, SEM, Online Marketing
Major search engines like Google or Yahoo! are interested in keeping their search results clean, and thus try to compell webmasters to act professionally when it comes to website optimization. I write lots of articles on search engine optimization, Internet marketing,...
