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Internet Ad Bureau Releases Online Marketing Guidelines

by Mobile Marketer | May 5, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

In the wide new world of online content – a world in which anyone can theoretically produce it – the jargon is ample. But clarity? Not so much. That may change soon. The Internet Ad Bureau (IAB) is leading the way in establishing a core set of standards to help...

Marketing to the Mind of a Millennial

by Mobile Marketer | May 1, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing

As mobile marketers ramp up efforts to target millennials, a group that wields an estimated $200 billion in annual buying power, it’s never been more important to understand the mindset of the consumer that is being targeted. It’s a conundrum that leaves...

Marketers Moving Their Money From Paid Searches on Google to PLAs

by Mobile Marketer | Apr 30, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Marketers are always looking for the most effective ways to expose their business with Google. For many years that has been paid searches. But that is not the case any longer. According to a recent survey by eMarketer, 7 out of 10 marketers are finding more success...

Internet Advertising Surpasses TV Commercial Revenues For The First Time In History

by Mobile Marketer | Apr 18, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of...

For Content Marketers, Strategy May Be More Important than Actual Content

by Mobile Marketer | Apr 16, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media

What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small...

Social Media Marketing: Timing is Everything

by Mobile Marketer | Apr 15, 2014 | Digital Marketing Blog, resources, SEO, SEM, Online Marketing, Social Media

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business...
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