by Mobile Marketer | May 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Nielsen recently announced that nearly 40% of online ads aren’t doing their job and hitting their target audience. Also recently announced was the fact that the United Kingdom is going to increase their spending on advertising to £300 million, a 22% increase, mostly...
by Mobile Marketer | May 20, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
If you’ve gotten your news online from a digital news source in the last year you’re definitely not alone. New comScore data shows that, since April of 2013, the amount of people engaging with news content offered by digital news media sources has increased nearly 20%...
by Mobile Marketer | May 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Brands might want to pull a Sally Field, jump up onto a desk, and holler, “They like us! They really like us!” It appears to be true. Customers are grooving on the blogs of their favorite brands. According to a recent survey, fielded by TNS and developed...
by Mobile Marketer | May 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Most companies have a customer service department that tracks consumer feedback in a detailed manner. When speaking of phone calls, emails, and snail mail, most companies experience a higher volume of negative feedback than positive. In terms of negative feedback, it...
by Mobile Marketer | May 12, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Video Marketing
Paul Greenberg, the so-called ”Godfather of CRM” believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed...
by Mobile Marketer | May 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers...
