Are Retailers Really Minding the Store? Report Says Tech Adoption Too Slow, Multichannel Needed

by Mobile Marketer | Feb 25, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing

North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile....

Mobile Driving Loyalty to Loyalty Programs

by Mobile Marketer | Feb 18, 2015 | Digital Marketing Blog, Mobile Marketing

Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty...

63% of Small Businesses Have Finally Gone Digital

by Mobile Marketer | Feb 16, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results...

Healthcare IT: The Journey to Better Health and Care

by Mobile Marketer | Feb 13, 2015 | Digital Marketing Blog, Healthcare

Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared...

IAB Publishes Guidelines For ‘Native’ Digital Advertising

by Mobile Marketer | Feb 10, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the...

Mobile World Congress 2015 to Host Groundbreaking Mobile Marketing Program

by Mobile Marketer | Feb 4, 2015 | Digital Marketing Blog, Mobile Marketing

The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015...