by Mobile Marketer | Feb 9, 2010 | Digital Marketing Blog
Successful advertisers have long extolled the virtues and benefits of mobile marketing in raising brand awareness and, subsequently, driving brand loyalty. But it always helps to have solid evidence and numerical data to support such suspicions. Further suggesting the...
by Mobile Marketer | Feb 8, 2010 | Digital Marketing Blog
Amidst a new generation of groundbreaking technologies that continuously revolutionize the ways in which we lead virtually every aspect of our lives, who knew that bar codes would bounce back from their near relegation to the ash heap of history. Once considered as...
by Justin Montgomery | Feb 4, 2010 | Digital Marketing Blog
Laura Marriott, former President of the Mobile Marketing Association (MMA), recently sat down with TMCnet to discuss what’s going on in the mobile marketing industry in terms of it’s progress thus far and predictions for 2010 and beyond. One of the driving...
by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The Mobile Marketing Association is forecasting that the rate in which consumers utilize mobile banking services will accelerate at a rapid pace by the end of 2010. As the pervasiveness of mobile services trickle down to much smaller financial institutions than the...
by Mobile Marketer | Feb 3, 2010 | Digital Marketing Blog
The arrival of Apple’s tablet – the iPad – could very well prove more than just a revolutionary platform capable of changing the ways in which we read, play games, and absorb myriad forms of digital news, entertainment, and virtually any other...
by Justin Montgomery | Feb 2, 2010 | Digital Marketing Blog
A new survey published today reveals that deliverability remains a top concern for commercial email marketers, especially among those in North America. The survey, conducted by Return Path, compared deliverability based on geographic regions and ISPs to determine a...
