by Mobile Marketer | Feb 24, 2010 | Digital Marketing Blog
According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising...
by Mobile Marketer | Feb 23, 2010 | Digital Marketing Blog
Proving yet again that mobile content is king, NBC has released what some are considering impressive data with regard to the growing mainstream appeal of mobile content. Through the network’s first ten days of 2010 Winter Olympics coverage from Vancouver, mobile...
by Justin Montgomery | Feb 23, 2010 | Digital Marketing Blog
As mobile marketing continues to garner the most attention, digital marketers need to realize the immense benefits of a multi-channel approach. While companies are beginning to understand and implement SMS marketing strategies, the fact remains that email still...
by Justin Montgomery | Feb 22, 2010 | Digital Marketing Blog
Reputational hazards on behalf of employees is happening more and more these days, with nearly all employees using some form of social networking when they’re not at work. A new Deloitte Ethics and Workplace survey examined what companies are doing to monitor...
by Justin Montgomery | Feb 18, 2010 | Digital Marketing Blog
Leading up to Fat Tuesday’s Mardi Gras Pub Crawl, visitors to the Fremont Street Experience in Las Vegas were encouraged to RSVP to the event by texting FREMONT to 99158, an SMS call-to-action and short code powered by mobileStorm. The pub crawl featured bars...
by Justin Montgomery | Feb 18, 2010 | Digital Marketing Blog
With Google’s integration of its new “Buzz” social framework within Gmail, it signals a shift in how consumers interact with Online messaging. The line separating email inboxes from social network messaging and “streams” is quickly...
