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Study Suggests Top Advantage To Social Media Marketing Is Brand Awareness

by Justin Montgomery | May 10, 2010 | Digital Marketing Blog

With the evolution of social media, the concepts therein have become a powerful tool for brands to bolster audience engagement, foster on-going  dialog  with those who matter most and keep one’s brand perpetually on the mind of customers and prospects. A new...

Who Says Mobile SEO Has To Be So Complex?

by Mobile Marketer | May 5, 2010 | Digital Marketing Blog

Mobile search engines remain baffling entities to many advertisers and mobile marketers eager to harness the emergent power of mobile search. Unlike the traditional web, mobile search engines – to a degree – represent a different animal; a collective body...

Multichannel Marketing: A How-To Guide to Growing Past Email

by Justin Montgomery | May 5, 2010 | Digital Marketing Blog

As a marketer, you\’ve likely grown accustomed to reaching your target audience through one familiar channel, but in today\’s digital marketing landscape, a multichannel approach can take your campaigns to a whole new level, opening up new possibilities...

Maximizing Campaign Performance: A How To Guide to Increasing ROI

by Justin Montgomery | May 5, 2010 | Digital Marketing Blog

You\’ve worked hard to craft the perfect email or SMS campaign–your message is clear, your call-to-action is strong, you have a highly targeted database to distribute to, but how can you get the most out of your campaign in terms of performance? Several...

The Birth Of Integrated Communication

by Jared Reitzin | May 5, 2010 | Digital Marketing Blog, Speakers Corner

We didn\’t invent the term multi-channel marketing, but I can assure you mobileStorm was a first mover in this space. I can say for certain we were the first company in the U.S. to launch a self-service platform that provided six ways to communicate through the...

Integrate E-mail Into Your B2B Marketing Campaigns To Get Exponentially Better Results

by Justin Montgomery | May 5, 2010 | Digital Marketing Blog, Speakers Corner

The following is a guest post from M.H. (Mac) McIntosh,  a business-to-business lead generation and marketing consultant who specializes in helping companies create demand, generate leads, and close more sales using the latest B2B marketing strategies, tactics,...
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