by Steve Yeck | Jul 7, 2010 | Digital Marketing Blog
No shortage of advertisers are debating whether a hefty investment in Apple’s new iAd platform is worth it. To potentially sweeten the pot, Apple is making no secret of the invaluable resource of iTunes’ large subscriber base to help advertisers target...
by Steve Yeck | Jul 6, 2010 | Digital Marketing Blog
Placecast has released its second wave of research conducted by Harris Interactive that delves deeper into consumer receptivity to opt-in mobile marketing. And according to the findings, a swelling percentage of US wireless subscribers are “hungry” for...
by Steve Yeck | Jun 30, 2010 | Digital Marketing Blog
Members of the Mobile Internet Content Coalition (MICC) together with Public Knowledge, a public interest group working to defend the rights of consumers in “the emerging digital culture,” converged in Washington DC recently to discuss the lack of openness...
by Steve Yeck | Jun 30, 2010 | Digital Marketing Blog
In an increasingly competitive environment, brands must think outside the box to continue promoting themselves effectively. While most think creative branding requires the utilization of up and coming technologies and marketing channels, in reality, the simplest...
by Steve Yeck | Jun 29, 2010 | Digital Marketing Blog
A mobile marketing campaign will only prove as successful as the strategy, effort, and financing behind it. It’s a lesson many online retailers have learned. And, as a result, new findings from Forrester Research, Inc. indicate that approximately three-quarters...
by Steve Yeck | Jun 28, 2010 | Digital Marketing Blog
According to the findings of Acquity Group’s second annual mobile commerce audit, mobile web retailers are sorely under-utilizing the potential of the mobile web in their commercial endeavors. As it turns out, a scare 12% of the top 500 internet retailers...
