Forrester: Companies Trying to Catch Up to Consumers on Mobile

by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS

Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...

Digital Ads Know Us Better Than We Know Ourselves

by Mobile Marketer | Jan 15, 2014 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Technology, Smartphones

Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today...

Mobile Marketers Will Soon Be More ‘Driven’ Than Ever

by Mobile Marketer | Jan 14, 2014 | Digital Marketing Blog, Mobile Marketing

4G Internet connectivity and other traditionally mobile device-centric technologies are coming to automobiles this year. And the marketing and advertising opportunities presented by the rapidly evolving dynamics of in-auto connectivity will soon be apparent. Those...

Mobile App Usage Soaring on the Strength of Social

by Mobile Marketer | Jan 13, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

On Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps. According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth....

Do Today’s Media Employees Need Formal Training in Social Media and Digital Marketing?

by Mobile Marketer | Jan 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing

The San Francisco Chronicle will now require all staff to undergo two months of intense training in digital and social media marketing. The innovative focus on social media and online marketing is sparking widespread conversion and consideration across the business...

Branded Video Campaigns on Mobile, Desktop Projected to Grow Throughout 2014

by Mobile Marketer | Jan 9, 2014 | Digital Marketing Blog, Video Marketing

According to a new report published by eMarketer, branded video ad views soared throughout the previous eighteen months. The data in question, taken from video analytics platform Visible Measures, confirms almost 1.1 billion views of branded videos in Q3 of 2012.  In...