by Steve Yeck | Mar 11, 2014 | Digital Marketing Blog, Social Media
The first hashtag on a major stage was found in a Super Bowl commercial for Audi in 2011. Shortly thereafter, hashtags began to appear in marketing campaigns for large retailers such as Nike and Kmart. By the end of 2012, hashtags had found their way into social media...
by Steve Yeck | Mar 9, 2014 | Digital Marketing Blog, Mobile Technology
The diverse worlds of entertainment, technology, and pop culture are turning their attention to Austin, Texas this week for SXSW 2014. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring in the Lone...
by Steve Yeck | Mar 6, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing
Daily Deal Media recently published findings from its comprehensive 2013 Online Marketing Trends Merchant Survey. The report highlights how merchants have adapted to online marketing, which marketing channels they find effective, how much time and money they spend on...
by Steve Yeck | Mar 5, 2014 | Digital Marketing Blog, Social Media
Digital advertising is getting harder to spot, and not just because most Internet users have learned to disregard and ignore banner ads and pop-ups. Intrusive advertising tactics are quickly finding their way to the trash bin of advertising history. And in their place...
by Steve Yeck | Mar 4, 2014 | Digital Marketing Blog, Social Media
With a record number of U.S.-based small businesses engaging with consumers on social media channels today, the diversity of objectives among these socially-connected establishments continues to broaden with each passing year. A recent report from LinkedIn, the...
by Steve Yeck | Mar 3, 2014 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
As the so-called “Me Generation” comes of age, marketers have begun to see a much higher demand for personalized marketing messages. The latest industry data, for example, suggests that a majority of consumers would prefer a personalized email over a stock one...
