by Mobile Marketer | Oct 14, 2014 | Digital Marketing Blog, Mobile Advertising, Multi-Channel Marketing
Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence,...
by Mobile Marketer | Oct 13, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over...
by Mobile Marketer | Oct 9, 2014 | Digital Marketing Blog, Social Media
What group is the most social-oriented bunch on the web? Hats off to B2B marketers, 92 percent of whom are robust users of social media. That’s more than use the time-honored techniques of e-newsletters, blogs, white papers, and videos, says a new survey. An...
by Mobile Marketer | Oct 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
“Click baiting” is a term used to describe creative online headlines, or email titles designed to entice online or mobile readers to “click” to learn more. While click baiting was initially born to increase the success of legitimate online advertising, online scammers...
by Mobile Marketer | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
by Mobile Marketer | Oct 6, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Where do advertisers put their money these days? As it turns out, advertisers are loco for local. “Local advertisers are spending plenty on digital advertising campaigns, yet it’s only a fraction of what they spend on digital marketing services, which includes...
