Hospitality Industry Finally Getting with the Mobile Program

by Mobile Marketer | Nov 4, 2014 | Digital Marketing Blog, Mobile Technology

Although countless hotels and resorts have begun warmly embracing many aspects of mobile marketing and digital communications with patrons, the hospitality industry is finally thinking beyond messaging and exploring multiple cutting edge ways in which mobile can bring...

Effective Mobile Marketing, Social Media Strategy Will Boost 2014 Holiday eCommerce

by Mobile Marketer | Nov 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media

With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies...

Another Victory in the War on Mobile SPAM

by Mobile Marketer | Oct 30, 2014 | Digital Marketing Blog, SMS

The fight against mobile spam isn’t being taken lightly. And those who unlawfully push SPAM to mobile devices are being taken to task and, increasingly, brought to justice. In recent days, a multitude of defendants were compelled to pay more than $9 million to...

Don’t Diss Email: It Could Lead the Cross-Channel Marketing Era

by Mobile Marketer | Oct 29, 2014 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing

Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research...

Mobile App Marketing Costs at All Time Highs

by Mobile Marketer | Oct 28, 2014 | Digital Marketing Blog, Mobile Technology

Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app...

Infographic: Social Media Marketing Goes Corporate

by Mobile Marketer | Oct 27, 2014 | Digital Marketing Blog, Social Media

What a difference a few years can make in the world of digital marketing. Despite being a miniscule priority for corporations just a relatively short time ago, today 94% of corporations use social media. What’s more, the positive impact of social media’s...