Marketers can’t afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists. by Jessica Tsai From CRM Magazine November 2007 Without customers, marketing efforts obviously fall on deaf ears. But without the right customers, you likely… Read More

Mobile Marketing Agency MobileStorm Lands Series A By Tomio Geron 10/31/2007 Mobile marketing agency mobileStorm has received a Series A round of funding from sole investor eonBusiness. The amount of financing was not released, but Centennial, Colo.-based eonBusiness normally invests between $250,000 and $1 million in companies, said eonBusiness Chief Executive Dave Carlson. The deal closed about… Read More

CRM seeks to break barriers By Kelly Hill | August 25, 2007 – 9:16 pm EDT If businesses had Ten Commandments, No. 1 would probably be ”Know Thy Customer.” Easier said than done. Customer information plays a crucial role in customer relationship management, from determining the type of offers and incentives that are made to customers to… Read More

It’s now easier for mobileStorm.com visitors to use the company’s resources, thanks to a new RSS feed and a better way to search the mobileStorm site. Visitors can now instantaneously search mobileStorm’s extensive industry blogs, news articles and releases, and product update announcements–all of which will help marketers learn more about the industry as well as about… Read More

by Jessica Tsai | DestinationCRM – August 2007 Mobile marketing is on the rise and the June 29 release of Apple’s new iPhone could be a marketer’s dream come true. With more enhanced features, more people will be interacting with their phones, which means more opportunities for companies to snag consumers. However, amidst this new wave of… Read More

SUMMARY: Ready to hear the horrible truth? 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new MarketingSherpa data. And, chances are, your email looks downright awful. By Chris Heine | MarketingSherpa – July 2007 What do you do? First, find a BlackBerry and see for… Read More

Green Thumb Get into your customers’ pockets with SMS advertising. By Catherine Seda | Entrepreneur Magazine – August 2007 Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by the Pew Internet & American Life Project. And advertisers are getting in the game. You have probably… Read More

GRC takes PR Strategy to the Digital Marketing Forum LOS ANGELES and COSTA MESA, Calif. – June 25, 2007 – Global Results Communications (GRC) (www.globalresultspr.com), a full service public relations firm dedicated to advancing the profiles of companies in the high-tech, telecom and wireless industries, is pleased to announce mobileStorm, a digital marketing company, has selected GRC… Read More

 
 

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