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Hail To The (Digital) Chief

by Eydie Cubarrubia | Jan 10, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

In the past week Americans have taken the first steps towards selecting the next U.S. president. During the Iowa Caucus and the New Hampshire Presidential Primary, citizens in those states traditionally select their favorite Democratic and Republican candidates,...

Top 7 Trends in Digital Marketing 2007

by mobilestorm | Dec 10, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing

2007 was a watershed year in digital marketing. From mobile marketing finally starting to see some traction to increasingly strict email regulations, there were no shortage of things for a digital marketer to keep busy. Here are my top 7 for 2007 (in no particular...

Brand Immersion-An SMS Confession

by Eydie Cubarrubia | Dec 6, 2007 | Digital Marketing Blog, Multi-Channel Marketing

All right, I admit it, I did it. I spent $1 to vote for my favorite Beauty And The Geek team via SMS. I also went online and voted – giving up such personal information as my email address and zip code for the privilege. Twice! Fortunately, I was well-rewarded...

We’re The [Mobile] Kids In America

by Eydie Cubarrubia | Dec 5, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

It\’s common for older generations to lament that \”kids are growing up faster these days.\” This can be associated with good news (children themselves get the idea to hold fundraisers for good causes) or bad (children get arrested for horrendous...

Christmas Could Come Early For Web Retailers – If They\’re Savvy

by Eydie Cubarrubia | Nov 29, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Christmas Could Come Early For Web Retailers—If They’re Savvy

by Eydie Cubarrubia | Nov 29, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Early this month, we spoke of the ways that email and text messaging can be used as channels for online retailers to engage consumers, facilitate their purchases, and re-engage them for future purchases (see How Web-based Retailers Can Use Email and SMS). The...
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