by Eydie Cubarrubia | Jul 31, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Want to engage consumers on their cell phones? Then you’d better send them a text message. That’s the gist of an eMarketer report yesterday, which notes that among mobile consumers, SMS gets them more responsive than other types of mobile advertising....
by mobilestorm | Jul 25, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
I can still remember a time when cell phones weren’t prevalent, when email didn’t exist, and – unlike my experience yesterday – plane rides meant looking out the window, reading books, and maybe catching a flick on the main movie screen in...
by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
by Eydie Cubarrubia | Jul 15, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
The good news, as I\’ve written in past posts, is that new ways to devour video – online, via mobile phones, etc. – are rising in popularity among consumers. Even better news is that TV-viewing continues to rise along with it – making it...
by Eydie Cubarrubia | Jul 10, 2008 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Furniture shoppers are responding brilliantly to messaging campaigns from the retail chain Broad River Furniture of Charlotte, N.C. and upstate South Carolina. And mobileStorm 4.0 gets part of the credit. Hey, we can\’t help but brag when ROI includes a whopping...
