Smartphone Sales Surging into Home Stretch of 2014

by Mobile Marketer | Dec 16, 2014 | Digital Marketing Blog, Mobile Technology

According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users...

App Downloads Hit All-Time High as iPhone 6 Drives Consumers to Load Devices with Favorites

by Mobile Marketer | Dec 2, 2014 | Digital Marketing Blog, Mobile Technology

Everyone knows Apple was bound to profit from sales of the new iPhone 6 — not to mention the reverberations from iOS 8. Now Fiksu, Inc., a developer of award-winning mobile marketing technologies, has hard numbers showing some interesting impacts. “The...

The Biggest Digital Marketing Trends Coming in 2015 Won’t Be a Surprise

by Mobile Marketer | Nov 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in...

Hispanics in U.S. More Likely to Research, Buy on Mobile Devices

by Mobile Marketer | Nov 13, 2014 | Digital Marketing Blog, Mobile Technology

If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic...

Consumer LBS Market Set for Big Gains Through 2018

by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones

The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...

Hospitality Industry Finally Getting with the Mobile Program

by Mobile Marketer | Nov 4, 2014 | Digital Marketing Blog, Mobile Technology

Although countless hotels and resorts have begun warmly embracing many aspects of mobile marketing and digital communications with patrons, the hospitality industry is finally thinking beyond messaging and exploring multiple cutting edge ways in which mobile can bring...