by Mobile Marketer | May 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, comScore released the latest mobile industry data showing that domestic smartphone penetration is rapidly closing in on the next milestone threshold. Reporting key trends in the U.S. smartphone industry for the three month period ending March 2014, 166...
by Mobile Marketer | Apr 28, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It wasn’t long ago that QR Codes seemed to be headed to the scrapheap of digital technology, but recently they’ve been seeing a bit of a revival. Now comes news that Clear Channel Outdoor (CCO) plans to use QR Codes at 75,000 locations, including shopping malls,...
by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...
by Mobile Marketer | Mar 27, 2014 | Digital Marketing Blog, Mobile Technology
Astonishingly, more than one-quarter of U.S.-based CIOs report their organization has no mobile technology strategy today. 28 percent of chief information officers surveyed by Robert Half Technology made that startling admission, once again affirming the surprising...
by Mobile Marketer | Mar 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
It’s a story that’s been repeating itself over and over during the last few years – desktop search advertising is shrinking. The reason is simply that advertisers are now following consumers to where they spend the most time, on their mobile phones. As mobile...
by Mobile Marketer | Mar 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses...
